How To Take Your Med Spa Social Media Strategy To The Next Level

How To Take Your Med Spa Social Media Strategy To The Next Level


Every Med Spa needs a social media strategy.

Social media is now an indispensable tool to help you attract and acquire new clients, while helping you retain your existing clientele. But it’s not just occasionally posting a discount on Instagram, or ensuring that you have over 1000 followers.

To effectively unleash the power of social media, you need a strategy. A strategy helps you outline clear goals, and all the steps you need to achieve them. 


Developing a Target Audience


The first step in developing a social media strategy is identifying your target audience. Your target audience is the group of people that you wish to sell your Med Spa services to. Ideally, your target audience should have clearly defined demographics, such as age, gender, location, income level, socio-economic status.


With your target audience in mind, you can start thinking about customizing content that is tailored to that audience. Learn everything you can about this audience: What do they like? What do they dislike? For example, if your audience consists of young adult women, you want to choose colours and images that appeal to that particular demographic. Perhaps you’re hoping to evoke feelings of relaxation and serenity, and you want your clients and prospective clients to associate those feelings with your Med Spa. In this case, you might want to stick to pastels, like baby blue and baby pink.

Content Marketing


Content marketing is a marketing strategy of sharing relevant articles, videos, podcasts, and other audiovisual media that promotes your brand awareness and allows you to engage with your followers. Content marketing is key to ensuring that people (e.g., your clients and prospective clients) will find your business and will visit your website or call your phone number to book a service. Some examples of content marketing include:


  • Blogposts focused on the benefits of services that you provide at your Med Spa
  • Instructional Instagram or Tik Tok reels on how to use your products
  • Reviews of your services and products by influencers


The idea is to create value and consistency, constantly reminding your followers about your Med Spa as a brand, your products, and your services so that they will be top on their minds. 


Paid Social Media Advertising


Paid social media advertising is an important pillar in your Med Spa social media marketing strategy. Paid social media advertising ensures that your content (and your Med Spa) will land in the feeds of your target audience, with minimal effort on your part. With paid advertising, you can ensure that your content will be displayed in the region of your choice, and to the audience of your choice. The advantages of paid social media (vs. organic growth) is speed-to-market (organic growth takes time) and message frequency.  


Have you ever noticed when you browse a clothing store, and you click on an item, and then you close the window. An hour later, you check your Facebook, and there is that item that you were looking at. You see it again on your Instagram feed the next morning. The next evening, that very same item shows up on Reddit. This is intentional, and this is the power of paid social media advertising. This aggressive strategy ensures that your clients (and your prospective clients) do not forget you.




Ultimately, your social media strategy should be goal-oriented. Firstly, you want to identify what are your goals as a Med Spa, and what you would like to achieve through your social media strategy. This might look like:


  • More clients
  • Selling more services
  • Selling more products 


Ideally, you want to follow the SMART model: These goals to be specific, measurable, achievable, relevant and time-bound. You should be able to identify what the goal is, how it will positively impact your business, what you need to do in order to achieve the goal, and how long it will take to achieve it. Following this, your social media strategy will be built around achieving these goals, and you can be assured that your time and money will be well-spent in scaling your Med Spa.


Let the Experts Do It For You


Digital Glow Co. is a GTA-based marketing firm that is exclusively dedicated to marketing for the Med Spa space. We offer a full suite of services including social media, content creation, copywriting, and digital strategy. Our consulting services will help you reach new clients and ensure that your calendars are always booked with appointments. We have helped elevate some of the leading med spas and institutions devoted to aesthetic health and wellness. Contact us today if you would like to learn about our complete offerings, including our Spring promotion.